I read something that prompts me to ask this.
It sounds like a pretty obvious question but a very important one.
There are a lot of things being sold online and it is good to stop
and ask – what are they selling?
Product, information, hand holding?
Now let’s bring it home and ask ourselves – what am I selling?
when I think of a Mercedes Benze car I think Luxury.
So they are selling luxury.
– TAG watches – cutting edge technology
– Rolex- status
– Apple – Innovation
– constantly sending buy me buy me emails to your list? –
just after my monney.
– ClickBank, Commission Junction, Paydotcom, Payspree,
JVZoo and Simple One Click – accessibility.
Time was when you needed a merchant account to sell online
and it cost an arm and a leg so enter…
Software – time saving…and so on.
Okay I hope this all makes sense and that you will take some
time to think about what you are selling as this may not be
what your subscribers or customers or clients see when you
are SELLING to them.
I guess this is why companies spend a lot of monney on branding.
They are trying to make a statement about what they are selling.
It is not necessarily the product itself.
I’ll leave you with this quote by Sandra Beckwith I read on a blog.
…we need to figure out what we WANT to sell (maybe vs. what we
What are you selling?
Answer this before you start selling.
Can you really get rich selling $7 books?
Tough question that.
The truthful answer is ‘yes’ BUT it is a tough way to do it.
It is not made easy by the fact that on a day to day basis we actually see a
lot of promotions are in the $7 type of range making it seem like the way to go.
Let’s see how feasible it is to actually get rich selling $7 videos or ebooks.
To make $100k from a $7 ebook would mean…
…selling 14,285 copies a year
…selling 1,190 copies per month to make $8330 a month
…selling 40 copies a day in order to make $280 a day
Make sense so far?
We would just have to sell 40 copies each day for a year to make $100k.
It certainly is doable BUT who wants to do it?
It is an enormous task to accomplish with a $7 product.
The reason is due to conversion rates.
If your sales page converts at 4% (that is 4 out of every 100 visitors become
buyers) then you would need 1,000 visitors a day to your sales page.
THAT MEANS YOU NEED TO GO THROUGH 1000 VISITORS TO GET 40 BUYERS!
So each 1,000 visitors = 40 buyers
so 5,000 visitors = 200 buyers
and 10,000 visitrs = 400 buyers
and 20,000 visitors = 800 buyers
and 40,000 visitors = 1,600 buyers
and so on
Quite frankly that’s just a lot of work for a $7 ebook.
Yes…there is a smarter way.
Let’s hear it!
Basically, you want to make more money with a smaller number of visitors to your
website because traffic conversions are not as easy as getting trafic itself.
I don’t care what others may say but traffic either costs you money or time or both.
Traffic conversion is another kettle of fish.
Take it from someone who started off using Google Adwords over 6 years ago and
then went on to write articles for traffic generation.
Moving on then…
Rather than trying to sell $7 products think of a higher ticket item you can sell.
That could be a 10 part Home Study Course for say $497 for instance.
Then sell the summary of 1 part as your $7 entry level product.
Once someone buys you want to convert them to a $497 buyer. That may seem like a
rather simplistic idea but that’s the plan to not waste all that traffic.
I have to point out that you would have to sell real value for $497 or whaterver but
it gives your buyer a more realistic prospect of achieving their online goal and you
making your $100k.
I have enrolled on coaching courses for $1997 and bought stand alone products for
$3-$97. I think my first $97 product was an ebook maybe 7 years ago! I don’t think
anyone buys ebooks for that amount of money anymore.
Anyway, I needed to further my online training so I purchased the high tickets. You
don’t get everything you are looking for in a $7 product. I create my own stuff and
know this to be true. I cannot realistically stuff all I know into a $7 ebook just as I
could not write all I knew in a 500 word article.
A $7 product can tell you ‘what to do’ but it just does not show you enough of ‘how to
do’. It just can’t. It would be unwieldy at 377 pages!
A higher ticket item on the other hand should have some sort of interaction and
feedback system built in.
$1,997 x 10 = $19,970 (lesser number of buyers yet more money)
on the other hand
$10 x 1997 copies = $19,970 (a lot more buyers for the same money!)
No kidding but to make the big money you need to create and sell high ticket items.
The alternative is to sell a gazillion copies of your $7 ebook then what?
Sell some more $7 ebooks?
The real money is in the back end…the $497 or $1997 high ticket item.
You don’t start with the $1,997 item because no one knows you at first. Let’s face it
if I presented you with a $497 or $1997 product the first time you met me online
you would probably be very wary of me. Perfectly understandable too.
On the other hand we don’t need too much convincing to buy a $7 product.
In all honesty and I have sold a number of premium ticket items, the actual content is
probably no different to what is in a $7 ebook BUT the teaching is much deeper.
It will usually have some or all of the following.
- deeper instruction
- videos to show what needs to be done
- audio recording of live coaching
- personal coaching or email access
- private members forum
- question and answer sessions
- consultation and/or evaluation sessions
- and so on.
Basically I have paid small money to learn how to build a list for instance then gone
on to pay big money for a more detailed training like how to build a profitable online
business. One is part and one is whole where you put all the little pieces together
to get the full picture.
So you start out selling the small money course which forms part of the big money
course. The big money course is really what you are trying to sell…all the time.
Thing is you cannot sell the premium products if you don’t have any.
The small money training is to see who raises their hands so you can help them with
deeper training. Admittedly not everyone needs deeper training. You are however
creating stuff for those who do.
Make sense so far?
Rather than creating a $7 product and then chasing thousands and thousands of
visitors to your site why not create a $97 or $497 course so you can sell less using
the very same traffic – the buyers of your $7 product!
I think that’s enough for today. Let’s continue in the next email to talk about the actual
product creation and creating what people want to buy because they need it.
Watch out for that email.
I am eager to know if and how useful this information has been for you.
Please send me any questions or comments you may have about what we have
mentioned so far.
Will D Kingshouse
I want to talk about Product Creation a bit.. I hope I can show you some insight as to why I think it is important to the success of your online business …and not just mine.
Okay, let’s get started.
A lot of things online are supposed to have happened or should happen in a flash.
It’s quite strange but if you did not get the desired results in a flash it’s like
you are a failure or your product is not going to work.
I think this ‘flash phenomenon’ has kept a lot of marketers in business.
Yes, because we all seem to want the push button traffic and instant subscribers
and so on. Very little mention is made of product creation which really does not happen in a flash.
Incidentally, each time we do buy one of those push button things we are buying a product!
I believe some marketers capitalise on the fact that people don’t like the four letter
word W-O-R-K so they go along creating ‘products’ but call them ‘flashes’
Here is the kicker though. The $7 entry level products are not what makes them money
It is the fact they have a number of different products they can sell to their list of buyers.
If what you are looking for is long term wealth then you should not be spending too
much time on $7 products either. Ooops. Moving on then….let’s try a question.
Got a list?
Most people build lists and then send loads of affiliate offers to make money.
What I really mean is that they stay on the $7 level. You have to admit that
it can get quite boring when every other email is an offer to buy something
and usually within the same price range say $7-$37.
If all you have been doing is sending affiliate offers to your list however big
or small it has to be said that you are not just blowing away a huge amount of traffic
but you are also sending your list or buyer off to someone else’s stuff and inviting the
Of course this doesn’t mean you should only sell your products as afterall you
may not be able to provide all the training products your list or customers need.
That said, you have to consider to what extent you are prepared to lose buyers
and subscribers for a commission particularly if you clearly have no products of
How do you deal with the competition you have now created?
You have to accept that you have increased the number of emails your subcriber will
now receive – your emails and those of the other marketer.
One way or the other a choice has to be made between your emails and those of the other marketer.
Think about the impact this competition will have on…
…your open rates for instance.
Email marketing is still one of the top ways that sales are made online as it
allows you to inexpensively build a customer base and keep in touch.
If people are not however opening your emails because you just keep sending them all
over the internet when they do open your emails then they can’t click on your
offers either. Just sending your list from one new website to the next for a fast
buck is a sure way to become invisible. This will inevitably lead to unsubcribes
and ignored emails.
I strongly believe you should create products to meet the needs of your list
and not just trying to sell the next best thing because it promises some flash.
Get to know the people on your list – they are your market. Allow them get to know
you and the ‘tailor made’ solutions you can provide…and yes some of this will
have to be from affiliate products but it will be to meet a need – not for a fast buck.
With your own products you can attract affiliates to your offer for a commission.
You actually can solve your traffic problem this way by building a buyers list.
Rather than simply sending offer after offer we can build a list, find out what our
list needs help with, create or source the solution to sell it or give it away for
Hi It’s Will D here and in this post I want to look at Creating Content for your niche. You might have heard it said that Content is King online. Even Google needs it!
To create any meaningful content for your niche you will need to find out what problems people in your niche are facing.
It goes without saying hat your audience will be more
responsive if you are actually helping them deal with a
problem or challenge they are having.
You basically want to create relevant content (solutions)
to address these problems/challenges for your audience.
It goes without saying that if you do not know what
the problems in your niche are then you have got no way of
knowing what solutions or products to create.
Trying to force people to buy something from you that they
have not asked for is not always a good strategy.
I am sure you have probably received offers for products that
you know for sure will be of no use to you. In other words
that product does not solve your problem and because this is
the case you will simply not buy it.
There are several ways you can find out what the problems
in your niche are.
Let’s now look at a few of them.
One way of finding out what the people in your niche are
having problems with is to go to the places where people
in your niche hang out. For instance the forums.
People on forums, come together to talk about nearly
everything that relates to their niche. They will ask
questions of other forum members to help them with their
problem. What you will also find is that there will be a good
number of forum members posting solutions to these problems.
What you then need to do is to visit these forums and see what
questions are going unanswered. Once you’ve got say about
10 to 15 of these questions, you can go and do some research
and find out the answers and put together a short report.
You can then let the forum know that you have a report
that has answers to their problem. Most forums allow you
a signature link at the bottom of each post. You will have to
check what the rules of your chosen forum are as they frown
upon people who seem to be spamming the forum. Make
sure your report is good quality information that you are
helping the forum with.
Those that download your report are sure to be more targeted
than you guessing what people want in your niche.
Another way to find out what people in your niche are
having problems with is to simply ask your list (if you have
one). Once you get the answers you can put a report or audio
or video together to address the problem.
3. Visit Blogs
You can visit blogs in your niche and again find out
what questions people are asking.
4. Visit Yahoo Questions
You can also visit Yahoo questions online to find out
what questions people are asking.
5. Check out other market places
How about visiting Google, Amazon, eBay, Ezinearticles
or other such sites to find out what is popular. Most times
this indicates what people want. It is a simple matter of
demand and supply.
As you can see this is certainly not rocket science and
it is quite easy for anyone to do the things I listed here.
Take those questions and research them and provide answers.
This might seem like a lot of work (an it is) however you will
be learning a lot more about your niche than a lot of people in
your niche. You will be POSITIONING yourself as an EXPERT.
Just write your answers like you are writing a few articles and
you can even submit them to places like Ezinearticles.com for
further recognition as an expert.
One main benefit of all this research is that you are not guessing
what people in your niche want since they have told you what they
A lot of people do not relish having to create their own product.
The way around this is to get someone else to do it for you or
simply purchase Private Label Rights and edit it accordingly.
Once you’ve got your product together you can then offer
it on your opt in page for free or at a low cost.
If you sell it you will be building a list of proven buyers – this
is actually the best list you can get.
Please note that I am not talking about a 60 or 100 page
report. You just need enough information to get people
to your landing page or squeeze page, 10-15 pages will get
Of course once they join your list you can then create more
elaborate training for them.
You can post your solutions to blogs, article directories
and even to your list.
I hope this helps.
If you have any questions on anything I have discussed here
please send me an email at: firstname.lastname@example.org
If you need help with creating content for your niche then the
following resource may be of help to you…
Have a great day!
><> Will DeMarro
I used to do this maybe a year or two ago and thought let’s try
doing it again.
I look for something I think appropriate and send out for the
You might therefore get 2 emails from me. Please don’t get
mad. I saw this and thought it useful as it does answer some
of the questions I have been asked recently or in the past or
that I have even asked myself. I write a lot but I can’t possibly write everything.
What do I sell?
Where to get product ideas?
Will they buy something that expensive?
Is there a market for that?
How do you protect your download? (see posts 21-23)
How much should I sell my product afterall everyone else seems
to be selling for $7?
Is the Warrior Forum just full of people who want o buy $7
Is it just hype that people make $10,000 a month online?
and so on
Anyway you will find this story not so spectacular but it is
what worked for this Warrior and he chose to share. I have some
of his products too and without sounding silly there was really
not much there that made me go wow!
That said I have not yet made $25,000 in a month so I was
willing to learn.
If you are in the same boat as me then maybe you could learn
I’ll shut up and let you go check out the article.
Let me know what you think of it.
Have a great weekend!
PS Check out the number of ‘Thanks’. I believe it’s because this article helped them. Did it help you?
In this short piece I want to take a quick look at how list building actually fits into the whole make money online things and why a lot of focus is on building a list in the first place.There are 2 things that are VERY CRUCIAL for your online success
They are TRAFFIC & TRAFFIC CONVERSION
Traffic – the people looking for the solution you are offering and
Traffic Conversion – getting the people to buy that solution from you.
It is known fact that people DO NOT always buy on their first visit to your sales page AND getting them in large numbers to your website will cost you money or time!You need to do the best you can with the traffic already arriving at your sales page or landing page.
I found list building to be the best way to CONVERT my traffic to buyers. Not slick sales copy but list building.
Building a relationship with your subscribers, finding out what they need help with, sourcing or creating it and then selling it or giving it away at no dollar cost.It is that simple. Implimentation though isn’t
I hope this somewhat explains why list building is important. I work on the basis that if you understand why you are doing something then you will be prepared to make it work. It works for me.
Anyway, here are the basic steps to building a profitable list. (I will deal with each one in detail in following posts.
1. The Right Mindset (contrary to what you may have heard you
won’t make money overnight!) Be prepared to work. It is also not about building a list and slamming that list with ‘buy me’ ‘buy me’ emails otherwise you will annoy your list and they will simply leave or ignore you.
2. Find a profitable niche and become an expert in it if you are not already one
(you might have to buy training or use your already gained skills for this).
3. Find out what the challenges in your niche are AND Create or Source solutions to address them in exchange for an email address so you can keep in touch OR create a low cost solution to build a buyers list. Buyers lists are somewhat more responsive than freebie subscriber list.
You want to create something that has value but is not the size of a phone book!
4. Write an email campaign (for relationship building and marketing). Don’t get bogged down wondering how often you need to send out emails. How many times do you call a friend? to tell them something exciting?
5. Build a list building website. Whoever comes to your squeeze page or opt in box can either join or leave. (Build a list step by step! shows how to do this).
6. Drive targeted traffic to your opt in box… You must have traffic to build your list and there are many sources available and they all convert differently. Some sources can cost a lot.
7. Ask your subscribers or customers what they are having problems with. (note their responses as this really is your next product).
8. Create the solution(s) from their responses.
9. Write sales copy for your new product. Basically explain why anyone should bother with your solution. Answer the top question people have in mind when faced with a buy decision. What’s in it for me?
Sell benefits not ‘hypnotic’ words or psychobabble.
10. Sell your product (solution) or give it away for free. Do it all again in a MASSIVE way and make profits!In fine I hope you can see where list building fits in to all this.In subsequent posts I will touch on each of the other areas.
I hope this piece has been useful.
Will D Kingshouse
In the meantime if you need further help building a list then grab this build a list step by step training at:
Try using these worksheets.